New Healthline brand will feature evidence-based advice and clear, actionable takeaways from nutrition experts to help people start or continue their healthy eating journey
SAN FRANCISCO – July 20, 2021 – Healthline Media today announced the launch of Healthline Nutrition, a new brand focused on healthy eating in the context of real life that aligns with studies showing nearly three-quarters of Americans say eating nutritious food is the most important thing they can do for their health.
Healthline Nutrition provides advice and actionable takeaways that empower people to make real changes. Like all Healthline publications, the content on Healthline Nutrition is evidence-based and medically approved and strives to address health inequities. Healthline’s expert writers come from diverse cultural backgrounds.
“Behavior change is difficult. People want to eat better, but in order to start actually doing it, they need information and solutions that are accessible, affordable, and make sense for their life,” said Aubrey Wood, Healthline Editorial Director of Nutrition and Fitness. “Healthline Nutrition is a new resource for everyone to use to feel accepted and encouraged to be their healthiest selves.”
Healthy eating is a top wellness goal for Americans
Healthline Media’s Wellness Intent Study found that “eating healthy and nutritious foods” was the most important wellness goal for 72% of respondents, and Healthline’s Landscape Segmentation Study found that 66% of respondents were interested in nutrition content.
But the studies also found that our intentions aren’t well aligned with our behaviors. Fewer than a third (32%) of respondents said they eat very or extremely healthfully. The majority (68%) reported eating not at all, a little or somewhat healthy meals and snacks.
The picture is further complicated by biases and inequities in U.S. food systems that contribute to widening health disparities in vulnerable populations. There’s been a lack of cultural competence in nutrition and dietetics, and “healthy eating” has too often been defined through a homogenous, Western lens that ignores foods and traditions with deep cultural roots—and the populations that depend on them.
Bridging the gap between intentions and actions
Healthline Nutrition aims to bridge this gap by taking complex scientific information and turning it into realistic, actionable takeaways readers can implement in their lives.
Visitors to Healthline Nutrition will find:
Healthy eating tips that take into consideration the context of people’s real lives.
Recommendations to help people find long-term, healthy eating patterns that work for their needs and preferences.
Dietary information that’s actionable to all and adaptable to different eating preferences, cultural practices, and other customs.
Nutrition information based on studies, with numbered, clickable references.
Articles written and medically reviewed by registered dietitians who are experts in their fields—and real people willing to share their own healthy eating journeys.
Information about supplements, meal prep, weight management, and diets for specific health conditions.
“Just one thing” takeaways readers can put into action at the end of relevant articles.
“To Healthline, healthy eating is not about every dietary decision people make but rather the overall trends of their choices,” added Wood. “We will meet people where they are in their healthy eating journey and support them as they continue down that path.”
About Healthline Media
San Francisco-based Healthline Media’s mission is to support the everyday journey to lifelong well-being through exceptional services that power healthy actions. The company is the world’s leading digital health publisher with its brands Healthline.com and MedicalNewsToday.com ranked #1 and #4 by Comscore, respectively, and Greatist.com and PsychCentral.com. Each month Healthline Media publishes more than 1,000 evidence-based, medically accurate articles and videos produced by more than 120 writers and reviewed by more than 100 doctors, clinicians, dietitians, and other experts. The company’s repository contains more than 70,000 articles and videos, each updated with current protocols. More than 275 million people worldwide and 92 million people in the U.S. visit Healthline’s sites each month, according to data from Google Analytics and Comscore, respectively. Healthline Media is owned by Red Ventures.
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