Healthline Parenthood: Purchasing Behavior


The ever-present digital world makes information and online shopping readily available to new and expecting parents, and is shifting the way they approach their purchasing decisions.

Part 2 of Healthline’s Parenthood Report Series focuses on new parent purchasing behavior and shows marketers how to reach this audience as they transition to parenthood. You will learn: 

  • Importance of product safety

  • Where parents plan to create baby registries

  • How Gen Z parents are redefining pregnancy celebration traditions

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.