Social influencers who advocate within their condition communities are making a tremendous impact on health and wellness decision-making. Should they be a part of your pharma brand’s marketing plan?
Healthline’s 2019 Social Influencer Trend Report explores health influencers’ strategies and helps pharma marketers tap into the power of their platform and voice to drive health actions. You will learn:
How condition-specific health influencers make their voice heard
What health actions they prompt
Why they work with brands
How they influence and drive brand perception