The UX of Rx: Helping Consumers Overcome Adherence Barriers


For individuals with chronic conditions, navigating prescriptions shouldn't be a maze. Yet many consumers face challenges in their journey, from researching treatments to sticking to medication plans. 

Pharma leaders and marketers can do more to streamline this journey, improve the ‘user experience’ of Rx, and ultimately bring consumers from awareness to action. 

Learn how each of these five steps can help your consumers and improve adherence: 

  • Step 1) Simplify the Research Process 

  • Step 2) Make Finding and Navigating Savings Easier

  • Step 3) Improve Pharmacy Convenience 

  • Step 4) Facilitate Prescription Fills

  • Step 5) Minimize Refill Difficulty

Download now to dig into the data on pharma consumer adherence.

For more insights into marketing trends, health and wellness audiences, and more, sign up for the monthly Healthline Insider Newsletter here.

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.