Switching Treatments: Pharma's Opportunity to Drive Action

What does it take to help people living with chronic conditions discover new, better treatments — and make the switch?

A surprisingly high percentage of consumers (43%!) say they are open to switching treatments but aren't actively searching for new options. To more effectively reach this group and motivate them to act, pharma marketers need a proactive approach

In our latest digital story and LinkedIn article, we’re sharing our insights on how pharma marketers can move the needle:

• Learn how health education is an opportunity for marketers to drive action

• Dig into the data from our 2024 Patient Experience survey

• Discover the power of aligning with consumer intention at each step

Reach the right people at the right time to drive action. Click through to explore our ungated digital story.

Explore our Digital Story

Looking for more insights into consumer treatments? Read the LinkedIn article!