Rebuilding Consumer Trust in Skincare, Beauty, and Beyond


Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources. Meanwhile, People of Color can struggle to find solutions that meet their unique needs. 

Brands and marketers can step up and make a difference. We’re seeing key trends emerge that can counteract these challenges and help audiences feel more confident and motivated, in skincare and beyond. 

Read the report to learn why audiences are ready for: 

  • Realistic imagery that avoids over-optimizing filters and takes a more positive, inclusive approach 

  • High-quality information with scientific backing, designed to educate and empower

  • Diversity-first solutions that are personalized to meet the needs of more people 

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About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.