Engage and Empower: Pharma’s Social Opportunity


Whether seeking supportive communities or research on medications, condition audiences today are turning to digital channels to take charge of their health and wellness. So what can pharma brands do to join the conversation? Healthline Media and DHC Group partnered together to find out.

In our survey of 1,013 U.S. adults who use social media for health and wellness information, we identified key consumer attitudes and motivations driving real-world action.

Read the report to explore what platforms health consumers are using to engage with brands and influencers on social media, who they trust, and what content they want to see from brands like you.

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About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.