Digital Health Coalition— Firefox and Safari have eliminated cookies – Chrome will do the same by 2022. Apple revealed a major privacy update with iOS14. State and federal regulatory changes signal a continued move to consumer control of their data (and how it’s being used). These moves have forced digital marketing executives to strategize about the future of data collection and targeting. Given pharma already has strict privacy and regulatory limitations, it may be better positioned than most industries - but change is clearly on the way in the years ahead. How will these changes impact pharma marketing in 2021? How can pharma (and their partners) prepare for a privacy first future?
Healthline’s SVP, Sales & Strategy, Brendan McHenry will be speaking on the panel.