2021 Vitamins & Supplements Forecast

A walk down the aisle at a pharmacy could cause any shopper to think there are hundreds of types of vitamins. The truth? There are only 13; the rest are different types of minerals and supplements. 


Healthline Media’s 2021 Vitamins & Supplements Forecast is the third report of our trend series, revealing six predictions about how they will be adopted, ingested and valued in 2021. From stress SOS to beneficial beauty, you will learn:

  • How your brand can can earn the attention and trust of this evolving consumer

  • Healthy actions consumers are committing to in 2021

  • What is informing vitamins and supplements purchasing decisions

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As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.