The relationship between brands and the parenting audience is fundamentally changing, but your marketing and brand messaging may not have caught up yet to the demands of Gen Z and young millennial parents.
Part 1 of Healthline’s Parenthood Report Series focuses on the challenges new and expecting parents face when seeking health information and helps brands meet consumers where they are. You will learn:
Trusted sources for parent and baby care information
Generational differences in shame and judgement
Importance to focus beyond the baby