Healthline Parenthood: Challenges Seeking Information

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The relationship between brands and the parenting audience is fundamentally changing, but your marketing and brand messaging may not have caught up yet to the demands of Gen Z and young millennial parents.

Part 1 of Healthline’s Parenthood Report Series focuses on the challenges new and expecting parents face when seeking health information and helps brands meet consumers where they are. You will learn:

  • Trusted sources for parent and baby care information

  • Generational differences in shame and judgement

  • Importance to focus beyond the baby

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches 90MM unique visitors each month (Comscore, May 2020). We provide credible health information with a compassionate approach.