The Power of Health Communities: Four Key Trends


Online communities are more popular than ever for people living with chronic conditions. For brands and marketers, communities offer opportunities to understand and align with core needs, hopes, and challenges for those living with chronic conditions.

And yet, not all platforms are equally effective at engaging audiences. Our report delves into the four trends that differentiate today’s most effective digital communities, how they empower their members, and how health marketers can meet them where they are.

Read our report to learn more about: 

  • The motivating power of emotional connection 

  • How content creators are community leaders

  • Why building audience trust is a must

  • The unique needs of chronic condition audiences

By entering your information for this download, you agree to be contacted by Healthline Media with marketing updates and information.

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.