While the road to achieving health equity is not going to be easy, digital health leaders who are championing intentional change are paving the way. Experts from Healthline Media, Klick Health, and the Digital Health Coalition joined forces to provide health marketers with a foundation and resources from which to build effective cross-cultural marketing strategies.
When applied properly and in partnership with like-minded key stakeholders, cross-cultural marketing efforts can address the unmet needs of diverse audiences and increase both new and more adherent patients on treatment therapy. You will learn:
Necessary vocabulary and language – essential building blocks for conversations about cross-cultural marketing and advancing inclusivity in healthcare
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A robust glossary of key terms for effective cross-cultural communications
Tools and data sets – insights and best practices to create more inclusive marketing and communications materials
Marketer applications – discussion points and perspectives to help guide future decision-making and industry collaboration