From PharmaVOICE: The Evolving Role of Patient Advocates

Based on a 2018 Healthline study, 76% of people living with conditions who follow health influencers indicate that health influencers — who often refer to themselves as health advocates — have a very high level of impact on their day-to-day lives.

“There’s greater opportunity for patient advocates to play a bigger role in the management and treatment of conditions.”
—Kate Gallagher

Healthline’s Senior Director of Marketing, Kate Gallagher, shares her point of view for pharma marketers on the future opportunity of working with influencers and some of the most impactful ways to include the patient’s voice as part of a brand’s story.

Read the full article in this month’s issue of PharmaVOICE discussing the evolving role of patient advocates.

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