SVP, GM, Chronic Conditions
Tracy Rosecrans is Healthline’s SVP of Marketing. She leads a diverse team of 30+ marketers that specialize in social, SEM, SEO, product marketing, brand marketing, and corporate marketing. Tracy and her team helped transform Healthline.com into the fastest growing health information site in the United States. In addition to increasing monthly sessions from 2M to 200M, she led the strategy behind two key acquisitions, both medicalnewstoday.com (MNT) and authoritynutrition.com (AN). Over the course of two years, MNT grew from the 33rd largest health information site to the 4th. AN was folded into Healthline.com as Healthline Nutrition, where its traffic increased by 5x in 24 months.